Five Mile’s Flex Fitness has been flexing its muscles in the health and wellness space for close to eight years. Fitness director Keith Cameron has been the face of the business since it opened, a gentle giant known to many as a passionate rugby man, as player and coach.

In his early days he represented Otago and Southland along with the Highlanders and Māori All Blacks before transitioning to scrum coaching for the Highlanders and Otago Rugby. He’s the first to admit that high-level sport has sometimes taken its toll on his body. That’s why he’s perfectly placed to understand the importance of multi-disciplinary practice and support available at Flex Fitness.

So much more than ‘just a gym’, he says the secret sauce to business success lies in unwavering investment in their clients. “The gym model is about selling memberships, but our true commitment is to our members' success. We begin with a comprehensive consultation and guide them on a journey, providing a range of tools and resources to help them achieve their goals. “Our exceptionally high standards apply to our dedicated staff and state-of-the-art equipment plus strong connections with healthcare and sports professionals.”

This holistic approach enhances their ability to offer top-tier support, motivation, and nutrition guidance. Expert trainers help clients maximize workouts, reach their fitness goals faster, and recover from injuries. Semi-private personal training sessions are so much more than generic boot camps or classes. Each workout is personally designed with a scientific approach to help clients train smarter, avoid injuries, and see real progress in a fun, supportive environment.

Keith takes pride in Flex Fitness being Queenstown’s only official Hammer Strength Training facility, featuring a wide range of Hammer Strength racks and plate-loaded machines. The gym also boasts a fully equipped pin-loaded functional training area, ensuring access to the latest in strength and performance training. “Every five years, we completely upgrade it to maintain the highest standards and stay up to date with the latest equipment.”

The gym’s first-class facilities also include private bathrooms, an infrared sauna, and a Fit3D body scanner to track progress. 24/7 access means members can train whenever it suits their schedule. Many clients are long-term locals who appreciate quality equipment and exceptional service. 

Keith says they love supporting everyone from seasoned gym-goers looking for top-tier gear or someone new to fitness seeking guidance. They help beginners overcome ‘gym-timidation’ by introducing them to structured programmes and key equipment. Youths and elderly people are the final element of the Flex Fitness ‘gym family,’ including members up to 75 years old who focus on functional movement patterns and use equipment with multiple functions. Keith says he has a "testing relationship" with clients. "I’m helping them make lifestyle changes, but that often involves pushing them to their limits to achieve sustainable transformations.”